diff --git a/README.md b/README.md
index 64771a4be..31a318354 100644
--- a/README.md
+++ b/README.md
@@ -70,7 +70,13 @@ There is nothing more to it. But it does what popular blockers out there do, at
 fraction of CPU and memory usage for the same blocking power. Also, no unique user id 
 and no home means no phoning home (some popular blockers do this, just be careful).
 
-Free. Open source. No donations sought. For users by users. 
+Free. Open source. For users by users. No donations sought.
+
+Actually, as the extension is becoming more popular, there is only one thing I ask: 
+If you like the extension, please, _please_ do not succumb to blind fanboyism. 
+I want this project to be appreciated for its objective, intellectually 
+honest measurements and benchmarks, not on arguments which can't be backed up under 
+scrutiny or worst, pulled out of thin air. **Remember: Development through benchmarking.**
 
 Without the preset lists of filters, this extension is nothing. So if ever you 
 really do want to contribute something, think about the people working hard