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README.md
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README.md
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</h1>
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<p align="center">
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<sup> <!-- Pronounciation -->
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pronounced <i>you-block</i> (<code>/ˈjuːˌblɒk/</code>) — <i>you</i> decide what enters your browser.
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<i>you</i> decide what enters your browser.
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</sup>
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<br>
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<sup> <!-- Languages -->
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</p>
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**An efficient blocker add-on for various browsers. Fast, potent, and lean.** [<img src="https://travis-ci.org/chrisaljoudi/uBlock.svg?branch=master" height="12">](https://travis-ci.org/chrisaljoudi/uBlock)
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**An efficient blocker add-on for various browsers. Fast, potent, and lean.** [<img src="https://travis-ci.org/chrisaljoudi/uBlock.svg?branch=master" height="16">](https://travis-ci.org/chrisaljoudi/uBlock)
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* [Purpose & General Info](#philosophy)
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* [What is uBlock?](#what-is-ublock)
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* [Documentation](#documentation)
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* [Performance and Efficiency](#performance)
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* [Memory](#memory)
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* [Release History](#release-history)
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* [Wiki](https://github.com/chrisaljoudi/uBlock/wiki)
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## Philosophy
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## What is uBlock?
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uBlock is not an *ad blocker*; it's a general-purpose blocker. uBlock blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock [extends](https://github.com/chrisaljoudi/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters.
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uBlock is a general-purpose blocker — not an *ad blocker* specifically.
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That said, it's important to note that using a blocker is **NOT** [theft](https://twitter.com/LeaVerou/status/518154828166725632). Don't fall for this creepy idea. The _ultimate_ logical consequence of `blocking = theft` is the criminalisation of the inalienable right to privacy.
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uBlock blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock [extends](https://github.com/chrisaljoudi/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters.
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Ads, "unintrusive" or not, are just the visible portions of privacy-invading apparatus entering your browser when you visit most sites nowadays. **uBlock's main goal is to help users neutralize such privacy-invading apparatus** — in a way that welcomes those users who don't wish to use more technical, involved means (such as [µMatrix](https://github.com/chrisaljoudi/uMatrix)).
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That said, it's important to note that blocking ads [is *not* theft](https://twitter.com/LeaVerou/status/518154828166725632). Don't fall for this creepy idea. The _ultimate_ logical consequence of `blocking = theft` is the criminalisation of the inalienable right to privacy.
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uBlock's main goal is to help users neutralize privacy-invading apparatus — ads being one example.
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## Documentation
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