diff --git a/src/_locales/en/messages.json b/src/_locales/en/messages.json
index 000ae68b4..82964a283 100644
--- a/src/_locales/en/messages.json
+++ b/src/_locales/en/messages.json
@@ -9,7 +9,7 @@
   },
   "dashboardName":{
     "message":"uBlock₀ — Dashboard",
-    "description":"English: uBlock — Dashboard"
+    "description":"English: uBlock₀ — Dashboard"
   },
   "settingsPageName":{
     "message":"Settings",
@@ -40,8 +40,8 @@
     "description":"appears as tab name in dashboard"
   },
   "popupPowerSwitchInfo":{
-    "message":"Click: disable\/enable uBlock for this site.\n\nCtrl+click: disable uBlock only on this page.",
-    "description":"English: Click: disable\/enable uBlock for this site.\n\nCtrl+click: disable uBlock only on this page."
+    "message":"Click: disable\/enable uBlock₀ for this site.\n\nCtrl+click: disable uBlock₀ only on this page.",
+    "description":"English: Click: disable\/enable uBlock₀ for this site.\n\nCtrl+click: disable uBlock₀ only on this page."
   },
   "popupBlockedRequestPrompt":{
     "message":"requests blocked",
@@ -208,7 +208,7 @@
     "description":"English: Parse and enforce Adblock+ element hiding filters."
   },
   "3pParseAllABPHideFiltersInfo":{
-    "message":"<p>This option enables the parsing and enforcing of <a href=\"https:\/\/adblockplus.org\/en\/faq_internal#elemhide\">Adblock Plus-compatible &ldquo;element hiding&rdquo; filters<\/a>. These filters are essentially cosmetic, they serve to hide elements in a web page which are deemed to be a visual nuisance, and which can't be blocked by the net request-based filtering engine.<\/p><p>Enabling this feature increases <i>uBlock<\/i>'s memory footprint.<\/p>",
+    "message":"<p>This option enables the parsing and enforcing of <a href=\"https:\/\/adblockplus.org\/en\/faq_internal#elemhide\">Adblock Plus-compatible &ldquo;element hiding&rdquo; filters<\/a>. These filters are essentially cosmetic, they serve to hide elements in a web page which are deemed to be a visual nuisance, and which can't be blocked by the net request-based filtering engine.<\/p><p>Enabling this feature increases uBlock₀'s memory footprint.<\/p>",
     "description":"English: see English messages.json"
   },
   "3pListsOfBlockedHostsHeader":{
@@ -340,8 +340,8 @@
     "description": "English: dynamic rule syntax and full documentation."
   },
   "whitelistPrompt":{
-    "message":"Your list of host names for which uBlock will be disabled. One entry per line. Invalid host names will be silently ignored.",
-    "description":"English: Your list of host names for which uBlock will be disabled. One host name per line. Invalid host names will be silently ignored."
+    "message":"Your list of host names for which uBlock₀ will be disabled. One entry per line. Invalid host names will be silently ignored.",
+    "description":"English: Your list of host names for which uBlock₀ will be disabled. One host name per line. Invalid host names will be silently ignored."
   },
   "whitelistImport":{
     "message":"Import and append",
@@ -364,7 +364,7 @@
     "description":"English: Enable the logging of network requests"
   },
   "logNetRequestsHelp":{
-    "message":"You can inspect the details of network requests if you wish by enabling this option. The logging of network requests increases the memory footprint of uBlock. Since many users will never use this feature, it is disabled by default.",
+    "message":"You can inspect the details of network requests if you wish by enabling this option. The logging of network requests increases the memory footprint of uBlock₀. Since many users will never use this feature, it is disabled by default.",
     "description":"English: see _locales\/en\/messages.log"
   },
   "logBlockedRequestsHeader":{
@@ -444,7 +444,7 @@
     "description": "English: Reset to default settings..."
   },
   "aboutRestoreDataConfirm" : {
-    "message": "All your settings will be overwritten using data backed up on {{time}}, and uBlock will restart.\n\nOverwrite all existing settings using backed up data?",
+    "message": "All your settings will be overwritten using data backed up on {{time}}, and uBlock₀ will restart.\n\nOverwrite all existing settings using backed up data?",
     "description": "Message asking user to confirm restore"
   },
   "aboutRestoreDataError" : {
@@ -452,7 +452,7 @@
     "description": "Message to display when an error occurred during restore"
   },
   "aboutResetDataConfirm" : {
-    "message": "All your settings will be removed, and uBlock will restart.\n\nReset uBlock to factory settings?",
+    "message": "All your settings will be removed, and uBlock₀ will restart.\n\nReset uBlock₀ to factory settings?",
     "description": "Message asking user to confirm reset"
   },
   "errorCantConnectTo":{
@@ -460,7 +460,7 @@
     "description":"English: Network error: unable to connect to {{url}}"
   },
   "subscriberConfirm":{
-    "message":"uBlock: Add the following URL to your custom filter lists?\n\nTitle: \"{{title}}\"\nURL: {{url}}",
+    "message":"uBlock₀: Add the following URL to your custom filter lists?\n\nTitle: \"{{title}}\"\nURL: {{url}}",
     "description":"English: The message seen by the user to confirm subscription to a ABP filter list"
   },
   "elapsedOneMinuteAgo":{
@@ -497,11 +497,11 @@
   },
   "fennecMenuItemBlockingOff": {
     "message": "off",
-    "description": "Firefox-specific: appears as 'uBlock (off)'"
+    "description": "Firefox-specific: appears as 'uBlock₀ (off)'"
   },
   "docblockedPrompt1": {
-    "message": "uBlock has prevented the following page from loading:",
-    "description": "English: uBlock has prevented the following page from loading:"
+    "message": "uBlock₀ has prevented the following page from loading:",
+    "description": "English: uBlock₀ has prevented the following page from loading:"
   },
   "docblockedPrompt2": {
     "message": "Because of the following filter",