diff --git a/platform/chromium/manifest.json b/platform/chromium/manifest.json
index 6d8857a39..342f554ef 100644
--- a/platform/chromium/manifest.json
+++ b/platform/chromium/manifest.json
@@ -1,7 +1,7 @@
 {
     "manifest_version": 2,
 
-    "name": "uBlock",
+    "name": "uBlock₀",
     "version": "0.9.3.1",
 
     "default_locale": "en",
@@ -16,11 +16,11 @@
             "19": "img/browsericons/icon19-off.png",
             "38": "img/browsericons/icon38-off.png"
         },
-        "default_title": "uBlock",
+        "default_title": "uBlock₀",
         "default_popup": "popup.html"
     },
 
-    "author": "The uBlock Development Team",
+    "author": "The uBlock₀ Development Team",
     "background": {
         "page": "background.html"
     },
@@ -63,7 +63,7 @@
         "http://*/*",
         "https://*/*"
     ],
-    "short_name": "uBlock",
+    "short_name": "uBlock₀",
     "web_accessible_resources": [
         "document-blocked.html"
     ]
diff --git a/src/_locales/en/messages.json b/src/_locales/en/messages.json
index 6056adba8..000ae68b4 100644
--- a/src/_locales/en/messages.json
+++ b/src/_locales/en/messages.json
@@ -1,6 +1,6 @@
 {
   "extName":{
-    "message":"uBlock",
+    "message":"uBlock₀",
     "description":"extension name."
   },
   "extShortDesc":{
@@ -8,7 +8,7 @@
     "description":"this will be in the chrome web store: must be 132 characters or less"
   },
   "dashboardName":{
-    "message":"uBlock — Dashboard",
+    "message":"uBlock₀ — Dashboard",
     "description":"English: uBlock — Dashboard"
   },
   "settingsPageName":{
@@ -32,7 +32,7 @@
     "description":"appears as tab name in dashboard"
   },
   "statsPageName":{
-    "message":"uBlock — Network request log",
+    "message":"uBlock₀ — Network request log",
     "description":"Title for the network request log window"
   },
   "aboutPageName":{