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+### This is µBlock's manifesto
+
+1. The **user decides** what web content is acceptable or not in their browser.
+
+The µBlock project does not support Adblock Plus' _"Acceptable Ads Manifesto"_, 
+because the slick _"Acceptable Ads"_ marketing campaign is really the business 
+plan of a for-profit company.
+
+The µBlock project will not let itself be used as a tool to boost the revenues 
+of a for-profit entity through the support of the _"Acceptable Ads"_ marketing 
+campaign.
+
+Users are best placed to know what is or is not acceptable to them. µBlock's 
+sole purpose is to give users the mean to enforce their own choices.
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