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This is µBlock's manifesto

  1. The user decides what web content is acceptable or not in their browser.

The µBlock project does not support Adblock Plus' "Acceptable Ads Manifesto", because the slick "Acceptable Ads" marketing campaign is really the business plan of a for-profit company.

The µBlock project will not let itself be used as a tool to boost the revenues of a for-profit entity through the support of the "Acceptable Ads" marketing campaign.

Users are best placed to know what is or is not acceptable to them. µBlock's sole purpose is to give users the mean to enforce their own choices.